Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy guide to help structure your plan with confidence.
AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and offers simple steps for member organisations to adopt AI responsibly.
Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and deeper engagement.
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.
Looking to stand out in a crowded membership landscape?
Artificial Intelligence (AI) and Blue Ocean Strategy offer a powerful combination to help membership organisations differentiate, grow, and become truly indispensable to their members.
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