Author: Mel Sallis

Insights, guides and practical thinking from Agentic on membership strategy, engagement and AI.

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AI is changing how membership organisations engage, support and retain their members. This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you're curious or ready to

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Looking to stand out in a crowded membership landscape? Artificial Intelligence (AI) and Blue Ocean Strategy offer a powerful combination to help membership organisations differentiate, grow, and become truly indispensable to their members.
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