Agentic Insights
Category: Engagement and retention
Insight into improving member engagement, retention and experience, including journeys, personalisation, communications and reducing churn.
More features don’t create better member experiences. In fact, feature overload often leads to lower engagement, higher support costs, and increased churn. This article explores the Member Experience Paradox - and how simplifying your digital
Virtual assistants aren’t just for customer service anymore. Today’s AI-powered tools are reshaping how membership organisations engage, support, and retain their members - and the shift is only just beginning.
When members reach out for help, they want reassurance — not another process. This guide explores how membership organisations can transform online forms into supportive, conversational experiences using empathy, intelligent virtual assistants (IVAs), and better
Technology promised personalisation - but for many membership organisations, it’s delivered the opposite. Automated tools have made it easy to communicate, but harder to truly connect. This article explores how to rebuild personalised member journeys
Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and