LIVE WEBINAR
Virtual assistants for membership organisations: from basic tools to intelligent support
What role can virtual assistants really play in membership organisations today? This session explores the spectrum – from simple task automation to AI-powered assistants that support engagement, insight and service delivery.
29 April | 12:00–12:30 | Online
WHY THIS SESSION MATTERS
Virtual assistants are evolving fast - but most organisations are still working out where they truly add value
Virtual assistants are moving quickly from simple task tools to more intelligent, embedded support. But for many membership organisations, the key questions remain the same: where do they genuinely help, where are the limits, and what still depends on human judgement?
This session is designed to move beyond the hype. It will help you explore where virtual assistants can support member service, improve team capacity and strengthen insight – in ways that are practical, realistic and relevant to the membership sector.
IN THIS SESSION
What we’ll cover
A practical introduction to what virtual assistants can do, where they can help, and what membership leaders need to think about next.
The spectrum of virtual assistants
Understand the difference between simple automation, conversational tools and more embedded, AI-powered assistants.
Practical use cases in membership
Explore where assistants could support member service, engagement, admin processes and internal team efficiency.
Limits, risks and reality checks
Consider where human judgement still matters, and the governance, trust and implementation issues that should not be ignored.
What good could look like
See how virtual assistants might evolve in a membership context – not as a novelty, but as part of a better member and team experience.
REGISTER
Reserve your place
Join us for a practical session exploring what virtual assistants could really mean for membership organisations and where they can add value without adding noise.
We’ll keep the session focused, practical and grounded in the realities of member service, team capacity and digital change.
Free to attend · 30 minutes · Online
Meet your speakers
Melanie Sallis
Director, Agentic Consulting
Mel works with membership organisations to turn strategy, data and emerging technology into practical action. She specialises in helping teams strengthen engagement and build confidence in AI and digital change.
Chris Hull
Director, Agentic Consulting
Chris works with organisations to translate digital ambition into practical, implementable solutions. He specialises in customer engagement, data, and AI – helping teams navigate complexity, connect systems and turn emerging technology into meaningful, real-world outcomes.