LIVE WEBINAR
Virtual assistants in action: real use cases for membership organisations
1 July | 12:00–12:30 | Online
Virtual assistants for membership organisations are moving from concept to reality.
They are already reshaping how membership organisations deliver service, engage members, and unlock insight – often in ways that are faster, more consistent, and more scalable than traditional approaches.
In this session, we move beyond the idea of virtual assistants and into real-world application – showing how they are being used today, what impact they are having, and where they can add genuine value.
Using practical examples, we’ll explore how virtual assistants can support membership teams across service, engagement and operations and what this could look like in your organisation.
WHY THIS SESSION MATTERS
Virtual assistants are evolving quickly - but many organisations are still unsure where they fit or how to apply them in a meaningful way.
It’s easy to get caught between hype and hesitation. This session is designed to bridge that gap – showing not just what virtual assistants are, but what they do.
We’ll focus on practical use, real scenarios, and clear opportunities – helping you understand where they can support your organisation today, and where they may take you next.
IN THIS SESSION
What we’ll cover
A practical introduction to what virtual assistants can do, where they can help, and what membership leaders need to think about next.
Real-world examples in action
How virtual assistants are already being used across membership organisations – from handling enquiries to supporting member journeys.
Where they add the most value
The key areas where virtual assistants can improve service, increase engagement, and reduce pressure on internal teams.
Practical use cases for membership teams
Simple, realistic applications you can relate to -and potentially implement.
What good could look like
What effective, well-designed virtual assistants look like in practice and how to avoid common pitfalls.
REGISTER
Reserve your place
Join us for a practical session exploring what virtual assistants can really do for membership organisations and how to start applying them in a way that delivers value.
We’ll keep the session focused, relevant, and grounded in real-world application.
Free to attend · 30 minutes · Online
Meet your speakers
Melanie Sallis
Director, Agentic Consulting
Mel works with membership organisations to turn strategy, data and emerging technology into practical action. She specialises in helping teams strengthen engagement and build confidence in AI and digital change.
Chris Hull
Director, Agentic Consulting
Chris works with organisations to translate digital ambition into practical, implementable solutions. He specialises in customer engagement, data, and AI – helping teams navigate complexity, connect systems and turn emerging technology into meaningful, real-world outcomes.