ON-DEMAND WEBINAR
What role can virtual assistants really play in membership organisations?
A practical session exploring how virtual assistants can support member engagement, service delivery and operational efficiency.
WHY THIS SESSION MATTERS
Virtual assistants are evolving fast - but most organisations are still working out where they truly add value
This on-demand webinar explores the growing role of virtual assistants in membership organisations – from simple task automation through to AI-powered assistants that can support member queries, content discovery, onboarding, engagement and service delivery.
Watch the replay to understand what is already possible, where virtual assistants can add value, and how membership organisations can approach this technology in a practical, responsible way.
IN THIS SESSION
What the session covers
- What virtual assistants are – and how they differ from traditional chatbots
- Practical use cases for membership organisations
- How assistants can support member service, onboarding and content discovery
- The risks, limitations and governance considerations
- How to start small and test value before investing heavily
Watch the replay here
Meet your speakers...
Melanie Sallis
Director, Agentic Consulting
Mel works with membership organisations to turn strategy, data and emerging technology into practical action.
With over 30 years’ experience in the membership sector, she specialises in helping organisations strengthen engagement, improve commercial performance and adapt to digital change. Her work focuses on bridging the gap between ambition and delivery — supporting teams to make better use of their data, systems and member insight.
Mel is particularly focused on helping membership organisations build confidence in AI, identifying where it can add real value and supporting teams to implement it in a practical, responsible way.
Steve Walker
MD, Clear Ideas
With over 40 years’ experience in the communications industry, Steve has spent much of his career working with contact centres, before moving into AI over the past five years. He now consults on and develops AI-powered solutions for a wide range of organisations – from utilities and telecoms providers to hospitality groups and local service businesses.
Steve specialises in applying technology to solve real operational challenges, helping organisations design virtual assistants that improve service, efficiency and customer experience.
Thinking about virtual assistants for your membership organisation?
If this session has prompted questions about how AI-powered assistants could work in your organisation, we can help you explore the opportunity, identify practical use cases and build a sensible roadmap.