Author: Mel Sallis
Insights, guides and practical thinking from Agentic on membership strategy, engagement and AI.
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More features don’t create better member experiences. In fact, feature overload often leads to lower engagement, higher support costs, and increased churn. This article explores the Member Experience Paradox - and how simplifying your digital
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2026 is the real turning point for AI in membership organisations - not because of the technology, but because of how it reshapes member expectations, workflows, and leadership responsibility.
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Virtual assistants aren’t just for customer service anymore. Today’s AI-powered tools are reshaping how membership organisations engage, support, and retain their members - and the shift is only just beginning.
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When members reach out for help, they want reassurance — not another process. This guide explores how membership organisations can transform online forms into supportive, conversational experiences using empathy, intelligent virtual assistants (IVAs), and better
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Technology promised personalisation - but for many membership organisations, it’s delivered the opposite. Automated tools have made it easy to communicate, but harder to truly connect. This article explores how to rebuild personalised member journeys
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AI for membership is no longer optional - it’s transforming how organisations operate, with members expecting instant answers and personalised experiences. As UK businesses rapidly adopt AI, membership bodies must act now to remain relevant,
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The DMCC Act 2024 introduces big changes to how UK membership organisations manage renewals, cancellations and communications. This article explains what the Act means for charities, professional bodies and community-based groups—and how to turn compliance
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Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy
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AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and
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Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and