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Author name: Mel Sallis

Mel Sallis is a membership strategist and coach with over 30 years’ experience helping organisations grow, engage their communities, and build lasting member value. She specialises in practical, people-focused strategies—combining deep sector insight with emerging tools like AI to support smarter, more sustainable growth.

DMCC Act 2024
Compliance, Engagement

The DMCC Act 2024: What membership organisations need to know

The DMCC Act 2024 introduces big changes to how UK membership organisations manage renewals, cancellations and communications. This article explains what the Act means for charities, professional bodies and community-based groups—and how to turn compliance into a more engaging, trust-building member experience.yes please

Agentic Membership strategy Approach
Membership, Strategy

Why Your Membership Strategy Needs a Rethink

Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy guide to help structure your plan with confidence.

Getting started in Ai for Membership organisations
AI

AI in Membership: A Guide to Compliance and Innovation

AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and offers simple steps for member organisations to adopt AI responsibly.

Smarter Renewals: How AI-Powered Membership Renewals Improve Retention and Engagement
AI, Retention

Boost Retention with AI-Powered Renewals

Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and deeper engagement.

AI for Membership Organisations
AI

Exploring the AI opportunity in Membership

AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.

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