Virtual assistants aren’t just for customer service anymore. Today’s AI-powered tools are reshaping how membership organisations engage, support, and retain their members – and the shift is only just beginning.
When members reach out for help, they want reassurance — not another process. This guide explores how membership organisations can transform online forms into supportive, conversational experiences using empathy, intelligent virtual assistants (IVAs), and better design thinking.
Technology promised personalisation – but for many membership organisations, it’s delivered the opposite. Automated tools have made it easy to communicate, but harder to truly connect. This article explores how to rebuild personalised member journeys that feel human again – using AI and insight to listen better, respond smarter, and put people back at the heart of engagement.
AI for membership is no longer optional – it’s transforming how organisations operate, with members expecting instant answers and personalised experiences. As UK businesses rapidly adopt AI, membership bodies must act now to remain relevant, deliver value, and meet rising expectations. Don’t risk falling behind.
The DMCC Act 2024 introduces big changes to how UK membership organisations manage renewals, cancellations and communications. This article explains what the Act means for charities, professional bodies and community-based groups—and how to turn compliance into a more engaging, trust-building member experience.yes please
Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy guide to help structure your plan with confidence.
AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and offers simple steps for member organisations to adopt AI responsibly.
Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and deeper engagement.
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.
Looking to stand out in a crowded membership landscape?
Artificial Intelligence (AI) and Blue Ocean Strategy offer a powerful combination to help membership organisations differentiate, grow, and become truly indispensable to their members.
Take part in the DMCCA Compliance Benchmarking Survey 2025 and help assess how ready the sector is for the new rules on auto-renewals and consumer rights. Benchmark your organisation, shape sector guidance, and receive a free report and checklist.
