Author: Chris Hull

Insights, guides and practical thinking from Agentic on membership strategy, engagement and AI.

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Why do some CRM projects deliver real transformation while others quietly stall or fail? In this expert article, we explore the real drivers behind CRM implementation success - starting with vision, goals, and governance. Drawing

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AI divides opinion across membership organisations. Some leaders see urgency and innovation, while others remain cautious about hype and risk. In this guest article, Chris Hull takes a sceptic’s view of artificial intelligence, weighing fears
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