Virtual assistants aren’t just for customer service anymore. Today’s AI-powered tools are reshaping how membership organisations engage, support, and retain their members – and the shift is only just beginning.
When members reach out for help, they want reassurance — not another process. This guide explores how membership organisations can transform online forms into supportive, conversational experiences using empathy, intelligent virtual assistants (IVAs), and better design thinking.
AI divides opinion across membership organisations. Some leaders see urgency and innovation, while others remain cautious about hype and risk. In this guest article, Chris Hull takes a sceptic’s view of artificial intelligence, weighing fears and ethical concerns against opportunities for efficiency, personalisation, and member value — offering practical insights for leaders seeking clarity and confident adoption.
AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and offers simple steps for member organisations to adopt AI responsibly.
Many organisations still rely on generic renewal campaigns — but AI offers a smarter way. From predicting lapsed members to tailoring renewal messages, this blog explores how AI-powered membership renewals can drive stronger retention and deeper engagement.
AI is changing how membership organisations engage, support and retain their members.
This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you’re curious or ready to act, now is the time to start your AI journey.
Take part in the DMCCA Compliance Benchmarking Survey 2025 and help assess how ready the sector is for the new rules on auto-renewals and consumer rights. Benchmark your organisation, shape sector guidance, and receive a free report and checklist.
