AI divides opinion across membership organisations. Some leaders see urgency and innovation, while others remain cautious about hype and risk. In this guest article, Chris Hull takes a sceptic’s view of artificial intelligence, weighing fears and ethical concerns against opportunities for efficiency, personalisation, and member value — offering practical insights for leaders seeking clarity and confident adoption.
Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy guide to help structure your plan with confidence.
Take part in the DMCCA Compliance Benchmarking Survey 2025 and help assess how ready the sector is for the new rules on auto-renewals and consumer rights. Benchmark your organisation, shape sector guidance, and receive a free report and checklist.
