Agentic Insights
Category: Membership strategy
Strategic thinking on membership growth, value propositions, commercial models and long-term sustainability for membership and subscription organisations.
More features don’t create better member experiences. In fact, feature overload often leads to lower engagement, higher support costs, and increased churn. This article explores the Member Experience Paradox - and how simplifying your digital
2026 is the real turning point for AI in membership organisations - not because of the technology, but because of how it reshapes member expectations, workflows, and leadership responsibility.
Why do some CRM projects deliver real transformation while others quietly stall or fail? In this expert article, we explore the real drivers behind CRM implementation success - starting with vision, goals, and governance. Drawing
The DMCC Act 2024 introduces big changes to how UK membership organisations manage renewals, cancellations and communications. This article explains what the Act means for charities, professional bodies and community-based groups—and how to turn compliance
Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy
Looking to stand out in a crowded membership landscape? Artificial Intelligence (AI) and Blue Ocean Strategy offer a powerful combination to help membership organisations differentiate, grow, and become truly indispensable to their members.