Welcome
Data and AI Consultancy for Membership Organisations
Charles Veal is Director at Agentic Consulting, where he helps membership organisations unlock the power of data and AI to drive growth, improve engagement, and build future-ready membership models.
Whether the focus is on digital transformation, pricing and forecasting, or gaining deeper insight into member needs, Charles brings over 20 years of experience translating complex data into clear, actionable strategy.
About Agentic Consulting
At Agentic, we specialise in membership strategy – helping organisations strengthen member engagement, drive sustainable growth, and evolve their value proposition. We then apply AI and digital tools in practical ways to support that strategy, streamline operations, and deliver measurable results.
About Charles Veal
Charles has worked with more than 50 organisations across the UK, Europe, and North America – supporting professional bodies, associations, and societies in using technology and insight to make better decisions and achieve lasting results.
His work focuses on:
Data and AI strategy for membership organisations
Forecasting and pricing models
Member engagement analytics
Digital transformation planning
At Agentic Consulting, Charles leads on data and AI consultancy – helping clients make evidence-based decisions that deliver measurable impact.
“I believe every membership organisation has the potential to grow and strengthen connections with its community. My role is to help teams gain clarity, build confidence, and explore how AI and digital tools can make a measurable difference.”
- Mel Sallis, Director at Agentic Consulting
Let’s keep the conversation going
I’d love to hear what you’re working on. Get in touch to share ideas, book a quick chat, or connect on LinkedIn to explore how digital transformation can support your goals.