DMCCA subscription rules: January 2027 update

The new DMCCA subscription contract requirements will come into force in January 2027. They may affect membership organisations offering auto-renewing memberships or subscriptions to consumers. Organisations should review their joining, renewal, cancellation, cooling-off and membership system processes ahead of implementation.

Get DMCC Ready with our free Readiness Checklist

Our DMCCA membership checklist helps membership organisations understand and prepare for the new subscription contract requirements coming into force in January 2027.

The Digital Markets, Competition and Consumers Act (DMCCA) introduces new legal duties around how consumers join, renew and cancel memberships and subscriptions.

DMCCA Membership Checklist: What Should You Review?

From January 2027, organisations offering auto-renewing memberships or subscriptions to consumers will need to comply with new requirements covering:

  • Pre-contract information and transparency
  • Cooling-off rights on joining and qualifying renewals
  • Renewal reminder notices
  • Clear and straightforward cancellation processes
  • Evidence, record-keeping and consumer rights

Non-compliance can create significant reputational, operational and financial risks, including regulatory action, substantial fines and loss of member trust.

But there’s an opportunity too.
Use the changes as an opportunity to review your membership journeys and systems, strengthen transparency and trust, and create a better member experience.

With the new subscription requirements now coming into force in January 2027, organisations should start preparing now.

DMCCA membership checklist for membership organisations

Get started now

Download the free DMCCA Readiness Checklist to assess your current compliance and start building your roadmap for 2027.

Need a second opinion on your DMCC exposure?

We’re already working with membership teams to assess risks, build readiness, and turn compliance into engagement.

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Help us understand what DMCC Act means for you

Take part in the DMCCA Compliance Benchmarking Survey 2026 and help assess how ready the sector is for the new rules on auto-renewals and consumer rights. Benchmark your organisation, shape sector guidance, and receive a free report and checklist.