Agentic Insights
Category: AI for Membership
Practical insight on how membership organisations can use AI responsibly and effectively, from engagement and data to leadership confidence and governance.
2026 is the real turning point for AI in membership organisations - not because of the technology, but because of how it reshapes member expectations, workflows, and leadership responsibility.
Virtual assistants aren’t just for customer service anymore. Today’s AI-powered tools are reshaping how membership organisations engage, support, and retain their members - and the shift is only just beginning.
When members reach out for help, they want reassurance — not another process. This guide explores how membership organisations can transform online forms into supportive, conversational experiences using empathy, intelligent virtual assistants (IVAs), and better
AI divides opinion across membership organisations. Some leaders see urgency and innovation, while others remain cautious about hype and risk. In this guest article, Chris Hull takes a sceptic’s view of artificial intelligence, weighing fears
AI for membership is no longer optional - it’s transforming how organisations operate, with members expecting instant answers and personalised experiences. As UK businesses rapidly adopt AI, membership bodies must act now to remain relevant,
AI adoption across the UK membership sector is in its early stages—but the tools are ready, and the regulation is coming. This practical guide compares AI governance with GDPR, outlines upcoming risks and responsibilities, and
AI is changing how membership organisations engage, support and retain their members. This article explores practical ways AI can improve content, services and insight—plus how to overcome common barriers. Whether you're curious or ready to