Insights Library
Ideas, analysis and practical thinking on AI, membership strategy and digital change for membership organisations.
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A small selection of articles that introduce how we think about AI, membership strategy and change.
AI divides opinion across membership organisations. Some leaders see urgency and innovation, while others remain cautious about hype and risk. In this guest article, Chris Hull takes a sceptic’s view of artificial intelligence, weighing fears
AI for membership is no longer optional - it’s transforming how organisations operate, with members expecting instant answers and personalised experiences. As UK businesses rapidly adopt AI, membership bodies must act now to remain relevant,
Without a clear membership strategy, growth becomes guesswork. This blog explores why strategy matters, what to include, and how to make it a living tool for retention, engagement, and value. Plus, download your free strategy